British American Tobacco

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British American Tobacco (BAT) Russia uses Smart Engines data recognition technologies to register customers into company’s database.

By integrating the automatic passport recognition module into BAT Russia mobile application, the company facilitates online customers on-boarding flow, thus improving user experience. Before, in order to register customers in the database, British American Tobacco employees had to import user’s passport data manually. Smart Passport Reader enables automatic user registration by simply pointing the identity document to the camera of the mobile device. Smart Passport Reader recognizes and extracts passport data necessary to fill out the registration fields in less than two seconds.

Integration of Smart Passport Reader into mobile application allows to recognize documents either in a video stream or from images. Data extraction is performed offline on the device in real time without being transferred to a cloud or any external servers.

The integration of Smart Engines automatic document recognition technology has made the user on-boarding process easier and faster. Before, our employees had to fill in all the fields manually. Smart Passport Reader provides high quality data recognition and simplifies the registration process for our consumers.

Igor Yagubkin
Trade Marketing Director
BAT Russia





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