06.12.2018 г.

British American Tobacco Russia uses Smart Engines recognition technologies to improve online user experience

British American Tobacco (BAT) Russia uses Smart Engines data recognition technologies to register customers in the company’s database. By integrating the automatic passport recognition module into BAT Russia mobile application, the company facilitates online customers on-boarding flow, thus improving user experience. Before, in order to be registered in the database, British American Tobacco employees had to import user’s passport data manually. Smart Passport Reader enables automatic user registration by simply pointing the identity document to the camera of the mobile device. Smart Passport Reader recognizes and extracts passport data necessary to fill out the registration fields in less than two seconds.

Integration of Smart Passport Reader into mobile application allows to recognize documents either in a video stream or from images. Data extraction is performed offline on the device in real time without being transferred to a cloud or external servers.

BAT Russia is one of the largest producers of nicotine-containing products in Russia. The company sells those products under various brands, such as Dunhill, Kent, Lucky Strike, Pall Mall, Rothmans, which are being produced in two factories: in St. Petersburg and Saratov. The market share of BAT Russia in 2017 reached 22.54%. The BAT-SPb factory became the world’s first British American Tobacco production site of glo™ tobacco heating sticks.

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